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Articles on Social media

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Former NBA player Royce White addresses a crowd after the fatal police shooting of Daunte Wright in April 2021. Elizabeth Flores/Star Tribune via Getty Images

What QAnon supporters, butthole sunners and New Age spiritualists have in common

New Age beliefs, alternative wellness practices and political conspiracies all fall under the umbrella of stigmatized knowledge, which can be attractive to anyone, no matter their political leanings.
Presenting their ‘human self’ as well as their ‘professional self’ allows doctors to role model healthy behaviours for peers and trainees, and be more relatable to their patients and the public. (Shutterstock)

Doctors engage the public by bringing a human side to social media

Doctors use social media for reasons ranging from the strictly professional to the highly personal: They connect with colleagues, raise awareness of social issues and educate the public on health topics.
Ethical influencers create content that aims to educate their online audiences about the impact of day-to-day consumption habits and more sustainable lifestyles. (Shutterstock)

How ‘ethical influencers’ engage their audiences about saving the planet

Much of social media influencing is about getting people to consume more. However, ethical influencers are using their online presence to advocate for sustainable lifestyles.

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