College athletes help generate billions of dollars in revenue through TV deals, but colleges aren’t allowed to compensate them for their fame.
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College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
Millions of dollars go into each Super Bowl ad.
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
A vote sign appears at a campaign event for Nevada Gov. Steve Sisolak and U.S. Sen. Catherine Cortez Mastro in Las Vegas on Nov. 1, 2022.
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While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.