Wendy Melillo, American University School of Communication
The agency’s earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.
The captain of a ship, or a soul, doesn’t sail while ignoring the wind – sometimes they go with it, sometimes against it, but they always account for it.
The social and environmental costs of rampant consumerism are becoming ever clearer, and we’re all encouraged to use less and recycle more, but how can we shift more sustainable model?
Gender stereotyping might be funny, but it’s no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of ‘professional’ expertise
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?