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Associate Professor of Marketing, Department of Agribusiness and Markets, Lincoln University, New Zealand

I joined Lincoln University in 1993 and have enjoyed the mostly relaxed and collegial workplace. I work with a diverse and changing group of people on campus as well as several longstanding and newly-established international networks to forward my eclectic but marketing and analytics-centred research interests. My research interests are in the marketing of experiential products (food and wine) and services (creative tourism, hospitality, and emerging food services) and the development of analytics for measuring and analysing social media interactions.

If you would like more detailed information or links to my academic publications, please visit:
https://researchers.lincoln.ac.nz/david.dean

Experience

  • 2020–present
    Head of Department, Agribusiness and Markets, Lincoln University
  • 2014–present
    Program Director - Master of Business, Lincoln University