An International Marketing and Business researcher has broad research interests including trade policies, SME internationalisaiton, social media branding, food marketing and China market entry.
Experience
2019–present
Associate professor, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
2009–2018
Senior lecturer, School of Marketing and International Business, Victoria Business School, Victoria University of Wellington
2008–2009
Lecturer/Research Fellow, Department of Marketing, Otago Business School, University of Otago