Omar H. Fares is a Lecturer at the Ted Rogers School of Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as the International Journal of Consumer Studies, Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. In addition to his scholarly contributions, Omar is a featured writer, with his work featured in key avenues such as the National Post, Retail Insider, Yahoo News Canada, BBC world service, and CBC News. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the retail sector. Omar worked for leading institutions such as Walmart, CIBC, and Fairstone Bank (Previously Duo Bank).
Faculty Profile: https://www.torontomu.ca/retail/faculty-research/sessional/omar-fares/
Personal Webpage: www.omarfares.com
Experience
2022–present
Lecturer in the school of Retail Management, Toronto Metropolitan University
2022–present
Lecturer in the school of Management-Marketing, Toronto Metropolitan University
2020–2021
Advisory (Different Roles), CIBC
2018–2020
Regional Support (Financial services), Fairstone Bank (Previously Duo Bank)
2017–2018
Advisory (Different Roles), CIBC
2015–2016
Retail Leadership experience, Walmart Canada
Education
Toronto Metropolitan University , Phd, Management - In Progress
Ryerson University, MScM, Retail Management
Ryerson University, BComm, Marketing
Publications
2024
Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption, IGI Global: Revolutionizing the Service Industry With OpenAI Models
2024
Remote Work Integrated Learning (RWIL) Field Placement in Retail Management, Journal of Higher Education Theory and Practice
2024
Virtual reality: A review and a new framework for integrated adoption, International Journal of Consumer Studies
2023
Blockchain in the Food Industry: Integrating Machine Learning in a Systematic Literature Review, Journal of International Technology and Information Management
2023
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos, Journal of Fashion Marketing and Management
2023
Utilization of artificial intelligence in the banking sector: a systematic literature review , Journal of Financial Services Marketing
2022
Essential item purchases during COVID-19: A cluster analysis of psychographic traits, Journal of Global Scholars of Marketing Science
2022
Defining digital fashion: Reshaping the field via a systematic review, Computers in Human Behavior