Angela (Te Kapotai, Ngāpuhi) is a social scientist, with a focus on theory development including Kaupapa Māori, media, qualitative methods and policy. Her research is grounded in Māori paradigms and draws on a range of indigenous theory and methodologies. As a senior researcher she collaborates with diverse communities, academics and researchers in areas including media representations, te tai ao, Māori identities, youth and social media marketing, and racism.