I am an Associate Professor in marketing at Dalhousie University. In my research, I am interested in understanding how consumer identity (gender, ethnic, etc.) influences product usage and reactions to marketing communications. In another area of research, I am interested in understanding consumer debt and factors (personality, regulatory, etc) that influence debt related behavior.
Experience
–present
Associate Professor of Marketing, Mount Royal University
Education
2012
University of Manitoba, PhD. Marketing
Publications
2019
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples, Journal of Advertising
2018
The Effect of Control Priming on Irresponsible Financial Behavior, Marketing Letters
2017
Ethnic minority consumers reactions to advertisements featuring members of other minority groups, International Journal of Research in Marketing
2015
“An Investigation of the Emotional Outcomes of Business Students’ Cheating “Biological Laws” to Achieve Academic Excellence, Academy of Management Learning and Education
Grants and Contracts
2018
Long Term Housing Outcomes of Under-Housed Syrian Refugees
Role:
Co-Investigator
Funding Source:
Social Sciences and Humanities Research Council of Canada
2016
Optimizing the Provision of Information to Facilitate the Settlement and Integration of Refugees in Canada: Case Studies of Syrian Refugees in London, Ontario and Calgary, Alberta
Role:
Co-Investigator
Funding Source:
Social Sciences and Humanities Research Council of Canada
2015
Can Attributional Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt Management?
Role:
Principal Investigator
Funding Source:
Social Sciences and Humanities Research Council of Canada